Should I Prospect My Hot Market?

Who’s My Hot Market?

Ahhh . . . Your hot market. These are your friends and family, the people you know you the best.

Usually they’ve seen you at your best. When you’ve had those moments of success . . .

Sports victories . . . Your first date . . . Graduation . . . A promotion at work . . . Your wedding . . .

They’ve been there to help you celebrate.

Your Hot Market

But that means they’ve been there for those not so memorable moments too . . .

Like when you were going to start your Ebay business . . .

Or make a fortune in real estate . . .

And maybe you’ve been in a couple of network marketing businesses before . . .

Whatever it is, they’ve seen it. All of it. For better of for worse.

Should I Prospect My Hot Market?

So should you ever prospect your hot market?

Most network marketing companies tell you that’s who you should start with. That your hot market should be the first people that you prospect. Lot’s of the time you’ll be told “If you found a gold mine in your backyard, who would you share it with? Some person you met at the grocery store? or your Uncle Paul?”

Oh, right. Your uncle. The one who doesn’t think you can do anything right . . . Or maybe your brother. You know that one that makes fun of your dreams? Or your college roommate. The one that can find a flaw in anything.

Why, oh why, would you ever want to share it with them? They’d probably just try and talk you out of it.

But here’s the thing . . . Your hot market can be the key to your success. But not in the way you think.

Don’t go after them with your opportunity. At least not directly, until you’re making some decent money. Instead, take it away from them right away. And have them become your customer.

Your hot market is great for becoming customers . . . Especially if you approach it the right way.

And what’s that right way? I’m glad you asked . . .

What To Say

So here’s a good starting script to use to get customers from your hot market. This can be tailored to suit your particular situation.

“Hey (Uncle Paul), you know what I really appreciate, is that you’ve always had my back and you’ve always supported me.
I’ve just joined a business and I don’t want you to be a part of it. It’s not important to me that you be a distributor or anything with my business. I wouldn’t even ask.
But what is important to me is this . . . I need feedback on my product. Would you be  customer of my product? Would you try it for 60 days and give me feedback?
It will only cost $50. It would support my business and I’d be super grateful. And here’s the deal . . . if you like it I can show you how you can continue to be a customer.
If you don’t like it, I won’t bother you about this again.”

Keep Your Posture

Do you see how that script is much more powerful than trying to directly recruit a family member into your business? You’re literally taking any and all pressure off of them to become a distributor in your company. First of all, they’re going to be glad to get off so easy . . . And they might just ask you for a presentation!

Compare that to “Will you join my business? It’s only $500 bucks to get started. And we can get rich!”

By keeping your posture, staying cool, calm and collected, you’ll probably get a new customer and you might actually end up with a new distributor too.

Remember, your job is not to convince people. You job is to educate people and help them understand that you have another option. That’s it. And whatever they choose to do is fine.

Feel free to tweak this script to best suit your business. If you have a service instead of a product, maybe they’ll need to try it for a slightly longer period of time. The key is that you’re not trying to recruit them into your business. You’re simply asking them to be a customer. And you’re not emotionally attached to the outcome. Whatever they say is fine.

I hope this simple script provides you with a starting point to getting some customers from your hot market. If you see the power in this approach, make sure to share this with your downline, upline and even cross-line.

 

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